Similar to the MIX-Market concept there is another partnership between the Monolith Group and Prima-Markets. Since 2006 foods East European-style has been offered in cooperation with Monolith in 17 markets meanwhile.
Unlike MIX-Markets, Prima-Markets are businesses including existing firms, which do not meet the requirements that are needed to run a MIX-Market branch. However, to ensure a nationwide supply with Eastern European specialties, markets, which do not have well-spaced parking facilities or do have sales areas of less than 450 m², are turned into Prima-Markets.
With least effort, the international group of companies helps retailers to achieve the greatest possible success by supporting the entrepreneurs with modern scanner cashing registers or individual advertising campaigns. The contractually regulated assistance with purchase of supplies by the international group of companies also ensures very low rates and a consistently high product quality. In addition to that the Monolith Group licenses its partners to use the retail brand “Prima-Market” and thus gives them the chance to benefit of the positive image and the associated quality.
Through the support of the Monolith Group, Prima-Markets gain an experienced expert in wholesale with extensive know-how and thereby secure significant advantages over their competitors.
Prima-Markets are modelled and guided on the concept of the international group of companies Monolith. As entrepreneurs, however, decide on the extent of the support by the Monolith Group themselves, each branch is unique.