The new year 2009 started positive for the Monolith group. With the opening of another six MIX-Markets in Ravensburg, Munich, Kulmbach, Würzburg, Kaiserslautern and Zwickau, the management board approaches its goal to be represented on the German market with up to 300 stores. Meanwhile East European specialities are offered in 82 MIX-Markets on the German market. Eugen Henning, the manager of the MIX GmbH explains: “Local supermarket chains also sell Russian foods, indeed. However only a very few competitors know the needs of East European customers. MIX-markets represent a master plan which cannot be pushed into a few storage racks.” Studies of the Monolith group confirm that the custom feels more understood in MIX-markets.
The great success traces of the well-aimed location planning, because MIX-markets primary are founded in agglomeration areas with a high number of emigrants from East Europe.
